There is talent…and then there is talent…ya’know? Well Rosie has THAT kind of talent. Whether it’s sewing or painting, this lady transforms simple felt or a pair of Vans into pop culture/brightly coloured/textured/cute as fuck handmade and decorated goods!
Painstaking in her detailed depictions and subtle nods to cult movies, Drag Race or even RHOBH, Rosies choice of themes is 100% up my street and It should be up yours. Hey!? even if you don’t get the obscure references and quotes you can absolutely appreciate the amazing work that goes into each decoration or painted leather jacket. With collaborations between big businesses such as Vans and Size?, it’s refreshing to see such a detail orientated one woman show being recognised and appreciated.
I for one can’t wait to see what she has up her reference sleeve next. So, please read on to find out about Rosie and her process…
- Tell us about yourself and your brand.
Hi, I’m Rosie! I’m from Newcastle but have been living in London for the last 8 years. I studied Fashion at uni and put a lot of my focus into embroidery and illustration. When I left and started working full time, I missed having that creative outlet so I was always giving myself projects to work on.
In 2016 I got my first proper Christmas tree and spent weeks collecting decorations and I was super proud of it, but in February 2017, I had a huge fire in my flat and lost all of them. The following Christmas I was pretty skint from trying to rebuild my life after the fire and had some leftover felt from a work project…so I decided to make myself some decorations! After two years of doing my thing and posting on Instagram, people started asking me if they could buy them and saying they looked forward to seeing them every Christmas and so, Rosie Anwara was born!
Rosie Anwara is essentially an explosion of the creative side of my brain. I’m not sure how to condense what I do into one zippy sentence, but my main goal is to make beautiful, silly stuff that brings people happiness!
2. What are your Inspirations?
Cliché but I really do get my inspiration from everywhere and everything. Pop culture, travel, food, T.V. and film, cultural moments, friends, celebrities, politics… you name it and I could probably come up with a decoration based on it. Sometimes it could even be that I have fabric or beads I really want to use, so I work backwards and use those as the inspiration.
My paintings are typically commissions, I try to make them as thoughtful and personal as possible. I always want to find a connection between what I’m painting and the person who will wear/own it so that it’s extra special.
3. Lets chat about social media- a hindrance or help?
It’s completely invaluable for me! I’m still just starting out but without Instagram, I wouldn’t have even made a sale as I don’t sell on any other platform. I also wouldn’t have had any of the opportunities I’ve had to work with brands like Vans and Size? and I wouldn’t have met so many amazing people who inspire, support and encourage me to keep doing my thang!
Aside from making sales, Instagram is also vital in helping me build my brand and create something that’s ownable and recognisable.
4. Where would you like your business to be in a few years and do you have any advice?
I used to do a lot of 5 year plans but I realised I was setting myself up for disappointment and anxiety because I never seemed to reach my lofty goals! So I’ve gone back to taking it day to day. I sometimes wish I had an end goal to work towards but life is unpredictable, Not a single set back or opportunity that has come my way was ever in my ‘plan’. I find it less taxing on my mental health to just roll with it.
And on that note, if I had any advice to give, I’d defer to Little Miss Sunshine…”Do what you love, and fuck the rest”.
5. Who are your favourite small businesses or creatives doing interesting things?
First and foremost I have to shout out to my boyfriend Ant Gardner, a graphic designer who has launched his own line of art prints that I just love – @wallgarments. He’s a constant source of inspiration and knowledge for me as well as the creator of all my graphics and branding! I’m very lucky to have him.
@PaolaCiar paints the most incredible, voyeuristic scenes at a teeny, tiny scale. I love her depictions of unapologetically confident women who love their bodies – we can never have enough of that attitude in the world. I admire Paola so much, her sense of humour and imagination is like no other!
I don’t have bébé’s myself but I’m obsessed with @PetiteGanache and their beautiful, handmade kids trousers. Maybe when I’m a shrunken old lady I could squeeze into a pair.
I only came across @CraftyGlass over the Christmas period and I absolutely love what she does, it’s such a unique take on a traditional craft and it’s a little bit silly, like me 🙂
@CastroSmith has talent coming out of his ears. I can think of no other way to describe his jewellery than mind-blowing. Every piece is a true work of art and I dream of owning some one day!